Whenever I think of the typical digital influencer I think of Danielle Carolan. Danielle is a Junior at the University of Georgia earning a Fashion Merchandising degree and is a member of Kappa Delta Sorority. She has a YouTube channel, podcast, Instagram, and Twitter. Danielle is originally from Tampa, Florida and started YouTube in 2011 at the age of 12. “Gals on the Go,” the podcast she cohosts with fellow influencer, Brooke Miccio, was created a little over a year ago. On YouTube she has 562K followers and on Instagram she has 251K followers.
Her YouTube videos have stayed similar over the years, but the content is a bit different. The main differences now are that she does more vlogs and less sit-down videos and the content is more mature. She does a lot of week in my life videos, shopping hauls, current favorites and routine videos. Within her videos she talks about her college life, her boyfriend, spin class, her sorority, makeup, clothes and more. Sponsorships and brand deals, which most influencers live by, are frequent on her channel. The usual sponsors are HelloFresh, Revolve, Fabletics, thredUP, Casetify, Care/of and Princess Polly. She posts regularly once or twice a week, but sometimes more if there is a lot going on in her life, but she doesn’t have a designated day she uploads.
More consistent than her YouTube, Gals on the Go uploads every Wednesday without fail. Every podcast has the same structure. It starts off with some small chit-chat between Danielle and Brooke, then they go into their “Highlights and Lowlights”, favorites, and then they get into the meat of the podcast. The topics change and guests will make appearances as well. Just like her YouTube channel, her podcast has many sponsorships. Danielle and Brooke extended the podcast community and created a Facebook group where they could interact with their listeners on a daily basis. Gals on the Go even launched its own merch line recently.
A channel Danielle uses to reach her followers daily is Instagram. She is always posting whether it is in a story or on post. The content on her feed is aesthetically pleasing, lighthearted and fun. She uses similar editing styles with each post to make it cohesive. The content showcases her OOTDs, vacations, game days, and festivals. In each post she will tag the other people in the photo and the brand of the clothes she is wearing. Story highlights are also very present on her profile. Personally, I think she uses too many highlights.
Overall, I think that Danielle is a textbook influencer. She is consistently interacting with her followers and posting relatable content. She does brand deals and sponsorships which bring in her income along with AdSense. Danielle always has a positive attitude, and it seems like she never sleeps with all the projects she has going on. She has been an influencer for about eight years, and I don’t see her stopping anytime soon.
Lexie's Blog 
Loved this review of Danielle! When I think back on how I was spending my time eight years ago, it definitely wasn’t creating a brand for myself. It’s remarkable to see how much a brand can grow from such a young age too and it’s someone right in our backyard (well, kinda). Digital platforms are encouraging younger participants so maybe there’ll be an increase of people like Danielle in the next few years. I’ll have to check out her podcast, thanks for the rec! @quinn_rafferty
LikeLike
I love that you chose to review an influencer for your post! I have never heard of Danielle Carolin, but I think that’s so neat that she goes to UGA and has made it so big as a YouTuber and now an influencer. I love watching vlogs, my favorites are shopping hauls because it gives me so many ideas of my own for things I can follow along. It would be pretty cool to be an influencer, but it’s definitely a lot of work. It must take good time management skills in order to maintain her personal life as well as her digital life. I think it’s great that she’s been doing this for so long and staying consistent. @web_for_lauren
LikeLike